Alec Lower
Copywriter and Content Marketing Specialist
ABOUT
I am a Raleigh, NC-based content marketing specialist providing longform and shortform copywriting, social media and content strategy, and SEO-optimized blog writing. I have seven years of social media and content marketing experience as well as bylines on seven different websites.
WORK EXPERIENCE
Second Nature — Social Media and Content Specialist, July 2018 - Present
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Developed customer insight-driven social media strategies that grew Second Nature’s LinkedIn following by 2500% and Facebook following by 1800%
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Grew monthly average social impressions by 230% and monthly average social engagements by 330%
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Vastly outperformed competitors in the space by designing strategies that considered intent, psychographic details, and algorithmic implications
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Drove pipeline via social strategies that expanded brand reach to new ideal customers and promoted presence at trade show events
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Instrumental in the development of Second Nature’s brand voice and brand archetype
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Developed key messaging points through consumer engagement insights, case studies, and customer interviews
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Conducted interviews with clients and industry experts to create SEO-optimized blog content
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Helped sales team make contact with prospects via content interviews, and helped close a 1.5 million dollar account
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Grew organic search traffic by 800% with SEO-optimized blog content
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Scripted, filmed, and edited promotional video content for online events hosted by Second Nature
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Launched employee-generated content initiative on LinkedIn and trained sales team members on LinkedIn best practices
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Helped sales team members establish and maintain authority in social spaces via our employee-generated content program
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Managed the production and distribution of Second Nature’s podcast
BassBlog.org — Founder and Columnist, February 2020 - Present
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Founded Bassblog.org to cover bass fishing topics
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Wrote SEO-optimized content specific to the fishing industry
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Averaging over 3,000 page views per month with multiple number one rankings and featured snippets after starting from scratch
Trinity Road Times — Founder and Editor, July 2023 - Present
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Launched Trinity Road Times to independently cover NC State Athletics in July of 2023
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Earned multiple ESPN radio appearances in the first year
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Averaging over 9,000 monthly site sessions within the first six months of activity
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Launched, managed, and edited Trinity Road Times podcast
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Backing the Pack — Columnist, June 2014 - Present
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Authored opinion columns and game summaries to SB Nation’s NC State sports blog
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Facilitated collaborative articles with other authors
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Appeared on numerous radio broadcasts and podcasts including ESPN Radio
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